Sleeman Beer TV Commercial Review
I wish I was in the creative meeting for this campaign because I can just picture it.
Sleeman : Hey whiz kids what ideas to you have for us this year.
Creative people : Well, let’s do exactly what we did last year and mention how Sleeman past is tied into pirates and the mob to make the beer look bad ass.
Sleeman : Great thinking!
Below is last year’s ad for Sleeman
It’s exactly the same thing. The only difference is they added a Mike Bullard (Canadian last night host in the 90′s who hasn’t been heard from since 2002) look-a-like who would get his ass kicked in any speak easy. When I think of bad ass beer this portly pitchmen isn’t exactly popping up in my mind.